Car dealer advertising often slippery
Wednesday, June 11th, 2008Dear Terry,
I am in the process of purchasing a preowned car from a local dealer in San Diego. When I first found the car, I was on AutoTrader.com and the car I wanted showed up as being on the dealer’s lot. It said the price was $16,995.
I went in that afternoon and test drove the car and asked about any discounts on the price. They seemed thrilled that I had seen the car online for “such a low price” and said they had discounted it way down to get to the $16,995 price, so there was no more room to budge. (more…)