Discounts lure shoppers back to pickups
Thursday, June 19th, 2008You have to hand it to some consumers: They know a good deal when they see one.
The numbers for vehicle sales in August show that U.S. consumers’ love affair with big vehicles, especially pickups, hasn’t entirely died.
Neither has the clamor for fuel-efficient cars.
Chalk up both trends to the fluid nature of the car business and continued dismay over the economy.
Huge discounts on new pickups from U.S. manufacturers and dealers — sometimes as much as $14,000, although the average incentive was closer to $5,300 — apparently outweighed concerns over gas costs and how few miles per gallon a driver may get from a V-8 truck.