The study says 44.2 percent of consumers will go online to shop at some point during this holiday shopping season, about the same as in 2007. On average, consumers will make one third — 33.6 percent — of their holiday purchases online, up from 30.2 percent last year.
Perhaps a sign of poor economic times, each shopper is expected to spend $832.36 on holiday merchandise, a paltry 1.9 percent increase over the $816.69 spent last year on average.
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